Betterfly, the leading platform for flexible benefits and well-being, set out to launch Buddy AI—a smart, real-time conversational assistant designed to guide users with personalized health tips, relevant information, and seamless interactions.

The goal was not just to build a chatbot, but to create a multi-channel intelligent agent, aligned with the company’s high technical standards and growing regional presence.

Craftech partnered closely with Betterfly to design and implement a solution based on AWS technologies and powered by generative AI. In just 8 weeks, our specialized GenAI squad delivered a robust and scalable architecture featuring:

•A Retrieval-Augmented Generation (RAG) system to provide accurate, context-aware responses.

•Development of multiple conversational personalities, tailored to different user profiles within the platform.

•Integration with Betterfly’s internal ticketing system, ensuring seamless escalation of complex queries.

•Progressive production rollout with automated and manual testing, performance metrics, and continuous improvements.

The launch of Buddy AI marked a strategic milestone for Betterfly, delivering both strong functional value and notable media coverage. The assistant is now supporting thousands of users across the region and continues to evolve through constant learning and enhancements.